Privacy Policy
Effective Date: March, 2026
This Privacy Policy explains the policies and procedures relating to the collection, use, and disclosure of information obtained through our websites, mobile applications, and physical business locations (collectively, the “Site”) from visitors, users, potential customers, and customers (collectively “Users,” “Customers,” “you,” or “your”).
By accessing or using the Site or any services provided through the Site, you consent to the collection, use, disclosure, retention, and protection of information as described in this Privacy Policy.
Our products and services are not intended for individuals under the age of 18 or for individuals located outside of North America. Individuals in those categories should not submit personal information through the Site.
Scope of This Privacy Policy
This Privacy Policy does not apply to:
- Credit-related products that are governed by privacy notices provided by issuing banks or financial institutions
- Interactions with third-party websites or services that may be linked from our Site but are operated independently
- Employment-related records or internal employment applications
Information We May Collect
We may collect the following categories of personal information:
Identification Information
Information that can identify you, including:
- Name
- Alias or username
- Mailing address
- Phone number
- Email address
- Payment information
- Signatures
- Other personal identifiers
We may also collect online identifiers such as: - IP address
- Device identifiers
- Cookie identifiers
- Mobile advertising identifiers
For certain transactions we may request additional verification information, including: - Government-issued identification
- Social Security number
- Insurance information
- Bank account information
This information is only collected when required to complete a transaction.
If you buy or sell vehicles or similar goods through the Site, we may also collect information such as: - Make
- Model
- Trim
- Model year
- Mileage
- Color
- Options or features
- Vehicle Identification Number (VIN)
- License plate number
If you apply to pre-qualify for financing through a third-party lender, that lender may collect additional financial information directly from you.
Commercial Information
Information related to purchases or potential purchases, such as:
- Products or services viewed
- Advertised prices
- Purchase offers
- Actual sale price
- Transaction details and locations
Protected Class Information
Where permitted by law, information such as:
Online Activity Information
Information about how you interact with the Site, including:
- Browsing history
- Search history
- Page views
- Interactions with advertisements or emails
Geolocation Data
If permitted by your device or browser settings, we may collect location information, including precise geolocation data.
Audio, Electronic, and Visual Information
This may include:
- Recorded phone calls for customer service or training
- Video recordings at business locations for security purposes
Professional or Employment Information
Information you voluntarily provide through surveys, applications, or forms.
Education Information
Information you may provide when applying for employment or responding to surveys.
Inferences or Preferences
Information inferred from your interactions with the Site, such as preferences or interests.
Sources of Information
We may collect information from several sources:
Information You Provide Directly
You may provide personal information when you:
- Register for an account
- Contact customer support
- Complete a purchase or sales transaction
- Subscribe to newsletters or promotional content
- Participate in promotions, surveys, or contests
Information Collected Automatically
When you use the Site, we and our partners may automatically collect information using technologies such as:
- Cookies
- Pixel tags
- Web beacons
- Tracking technologies
These technologies help collect information such as: - IP address
- Device identifiers
- Cookie identifiers
- Browsing behavior
- Interaction with website features
If you access the Site through social media accounts, information from those platforms may also be shared with us according to their privacy policies.
Information Collected From Other Sources
We may also receive information from:
- Affiliates or partners
- Publicly available sources
- Other individuals involved in transactions
- Marketing or data providers
This information may include contact details, transaction information, demographic information, or publicly available information.
Information We Generate
We may create additional information about users based on collected data, including:
- Consumer preferences
- Market analytics
- Aggregated or de-identified data sets
How We Use Collected Information
We may use personal information to:
- Provide and deliver products or services
- Process transactions and send confirmations or invoices
- Respond to inquiries and provide customer support
- Send technical notices or administrative messages
- Provide marketing communications and promotional offers
- Personalize user experiences and advertisements
- Conduct promotions, contests, or sweepstakes
- Improve services and develop new features
- Analyze trends and usage patterns
- Prevent fraud, theft, or illegal activity
- Comply with legal obligations and regulatory requirements
Service Providers
Companies that perform services on our behalf such as:
- Payment processing
- Data analytics
- Marketing and advertising services
- Website hosting
- Customer support
Financial Institutions
Lenders or financial institutions for purposes such as:
- Determining credit eligibility
- Facilitating financing options
- Marketing financial services
Industry Data Services
Information related to transactions may be shared for purposes such as:
- Market analysis
- Sales reporting
- Industry research
Legal Authorities
We may disclose information when required to:
- Comply with laws or legal processes
- Protect our rights or property
- Prevent fraud or illegal activities
- Protect the safety of users or the public
Business Transfers
Information may be transferred in connection with:
- Mergers
- Acquisitions
- Business restructuring
- Sale of company assets
Marketing Partners
Third parties may receive information for marketing purposes if permitted by applicable law.
Your Privacy Rights and Choices
Depending on your location, you may have rights regarding your personal information.
These may include the right to:
- Request access to personal information collected about you
- Request deletion of your personal information
- Opt out of certain data sharing practices
- Withdraw consent to marketing communications
You may opt out of marketing emails by using the “Unsubscribe” link provided in promotional messages.
Please note that transactional communications related to your account or services cannot be opted out of.
Cookies and Tracking Technologies
Most web browsers allow users to control cookies through browser settings.
You may:
- Accept or reject cookies
- Delete stored cookies
- Receive alerts when cookies are placed
If cookies are disabled, certain features of the Site may not function properly.
Pixel Tags and Email Tracking
Emails may contain pixel tags or similar technologies that help determine:
- Whether emails are opened
- When emails are viewed
- Interaction with links
You can disable these features by adjusting your email client settings to block automatic image downloads.
Do Not Track Signals
Many browsers provide a “Do Not Track” feature. At this time, the Site may not respond to these signals.
California Privacy Rights
If you are a resident of California, applicable privacy laws may provide you with rights including:
- The right to know what personal information is collected
- The right to request deletion of personal information
- The right to request disclosure of data practices
- The right to not be discriminated against for exercising privacy rights
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.
However, no method of transmission over the Internet is completely secure.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised effective date.
Continued use of the Site after updates constitutes acceptance of the revised policy.